Digital Ad Spend Audit

Elevate Your Media Transparency with Traffic Quality Intelligence

ClearTrust empowers advertisers, agencies, and platforms to audit their media investments using our proprietary Traffic Quality Index (TQI)—a real-time and retrospective scoring system that classifies traffic cleanliness on a scale from 0 to 10. Whether you are validating past campaigns or safeguarding live ones, ClearTrust's Digital Ad Spend Audit solution helps you decisively separate valid from invalid traffic, quantify inefficiencies, and optimize spend.

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Advanced Fraud DetectionBased on over 150+ fraud-detection filters, TQI spans signature, behavioural, network, device, and environment signals.These scores are surfaced across domain, IP, user-agent, device ID, viewability, behaviour and more, offering rich diagnostics that help you understand not just whether but why traffic is flagged.

Types of Digital Ad Spend Audits You Can Run

Offline Digital Ad Spend Audit

Leverage your historical logs for post-campaign evaluation

Required data:

IP Addresses
User Agent
Timestamps
Bundle IDs / Pub IDs
Click IDs or event identifiers

Process:

We ingest your logs into our secure audit environment.
Apply our industry-grade filters to compute a TQI score (0–10) per log line and aggregate dimension.
Deliver a complete audit report with threat classification and fraud type breakdowns.

Key Benefits:

No integration or tag deployment needed.
Quick insights for pre-existing campaigns.

Limitations:

Behavioral or viewability-based filters cannot be applied.
No session-level or screen-resolution granularity (e.g., "invisible iframe", "viewport fraud").
Cannot evaluate real-time attributes like cursor movements, ad interactions, or browser fingerprinting anomalies.

Ideal for:

Pre-partnership assessments
Compliance audits
Retrospective validation of affiliate or media partner performance

Online Digital Ad Spend Audit

Deployment Options:

Your landing pages
Demand-Side Platforms (DSPs) like Google DV360, The Trade Desk, or Beeswax

How it works:

The ClearTrust SafePixel JS captures detailed real-time metadata including screen resolution, iframe visibility, browser signatures, OS info, and device fingerprint.
The system assigns TQI in real time and blocks or tags traffic per your filter configuration.
Use dashboards or APIs for instant visibility and remediation.

Advantages:

Enables behavioral, environmental, and viewability-based filters.
Real-time classification with full transparency.
Deploys via GTM or direct script insertion in <head>.

Best for:

Active campaign auditing
Live optimization
Automated blocking or redirection

Ready to Audit?

Whether you're running a high-budget performance campaign or validating an affiliate partner,
ClearTrust's Digital Ad Spend Audit solutions give you the confidence and clarity needed to act decisively.

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