In digital advertising, trust is everything. Advertisers want real users, publishers need stable revenue, agencies aim for fraud-free campaigns, and ad networks strive to deliver quality traffic. At ClearTrust, we’re committed to making this possible. Becoming TAG Certified Against Fraud (CAF) is a proud step in delivering on this promise.
Why TAG Certification Matters?
Ad fraud costs the industry billions annually and erodes trust. The TAG CAF Program sets a global standard to fight fraud, cutting invalid traffic (IVT) to below 1% on certified channels. This certification shows we follow strict processes to deliver transparent, safe, and trustworthy ad experiences.
TAG certification is more than a badge; it’s proof that we’ve joined the global effort to clean up digital advertising. For our clients, it means peace of mind and better results
What Does This Mean for You?
For Advertisers:
- Real Traffic: Campaigns reach genuine users, not bots or invalid sessions.
- Better ROI: Maximize your ad spend by eliminating wasteful impressions and clicks.
- Brand Safety: Run ads in fraud-free environments, protecting your reputation.
- Transparency: Get clear insights into traffic quality and campaign performance.
For Publishers:
- Reliable Revenue: Prevent clawbacks and ensure steady income from high-quality traffic.
- Premium Status: Attract top advertisers by providing TAG-certified inventory.
- Fraud Protection: Block invalid traffic, safeguarding your inventory and metrics.
- Enhanced Metrics: Deliver genuine engagement to improve ad buyer satisfaction.
For Ad Networks:
- Stronger Trust: Build confidence with advertisers and publishers by offering TAG-certified supply.
- Fraud-Free Ecosystem: Eliminate bot traffic and invalid clicks across your network.
- Optimized Campaigns: Use real-time fraud detection to improve performance and reduce refunds.
- Compliance Made Easy: Meet advertiser and industry demands for transparent, fraud-free traffic.
By ensuring fraud-free traffic for all stakeholders, ClearTrust helps advertisers, publishers, and ad networks create a safer, more efficient digital advertising ecosystem.
ClearTrust x TAG Certification
TAG certification reflects the strong foundation we’ve built to combat fraud and enhance traffic quality. Here’s what it means for our clients:
- Powerful IVT Filtering: We block invalid traffic in real-time with over 150 advanced filters, ensuring only genuine sessions across campaigns and networks.
- Smart Fraud Detection: Bots, click farms, tampered IPs, and other fraudulent activities are identified and stopped before they can cause harm.
- Risk Mitigation: Using our Traffic Quality Index (TQI) Score, we block high-risk traffic to secure your campaigns, inventory, and network performance.
- Clear Insights: Detailed reports provide actionable intelligence for advertisers, publishers, and ad networks to optimize traffic and improve results.
- Industry Compliance: We adhere to TAG’s gold-standard guidelines, ensuring global best practices and fostering trust across the digital advertising ecosystem.
Looking Ahead
TAG certification isn’t just an achievement; it’s a commitment to staying ahead in the fight against fraud. For advertisers, publishers, and ad networks, it guarantees trust, quality, and measurable results.
Together, we can create a future where trust drives growth and innovation. If you’d like to learn how ClearTrust and TAG certification can benefit your business, let’s connect.
Deepankar
Co-founder, ClearTrust
