World’s 1st AI AdFraud expert

You will never pay for bad leads or traffic again.
“Param begins where software ends” — Read our thesis
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Param begins where ad-fraud software ends

1. Scan sessions

Softwares built to protect you from fake clicks and leads scan only a limited sample of sessions — Which means that your security is also limited.

2. Generate reports

The output of software is complex reports — Pushing the weight of analysis, interpretation, and action on the user. You are left with limited and reactive.
WITH PARAM

3. Take action

After an year of building and training our AI model to solve for this gap, we are ready to unleash Param in 2025. Param works 24x7 and is what you need in the fight against ad-fraud — Proactive. Read the complete launch note

Measure TQI Score™

Cleartrust reports roll up TQI Score™ by campaign parameters and dimensions to uncover patterns of fraud and threat. For marketers, this is an immediate and definitive opportunity to improve RoAS.
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Hire Param

Your team’s new ad-fraud expert. Param’s objective is to monitor and control risk in the leads and traffic you buy. On an average, Param reduces budget wastage by 22%.
Designed to be the most productive employee on your team, Param proactively understands your scan reports and takes action while keeping you in the loop.
Param’s role in your team
Param’s resume
To ask anything about budget and brand risk from the  leads and traffic that your team is buying, just write to Param on [email protected]

Monitor leads and traffic

Param guides you through setting up scanning and then monitors risk across each lead and session that you pay for. Unlike traditional softwares, you scan 100% of leads and sessions and analyse it 24x7.

Proactive traffic reporting

With Param on your team, you never need to dive into the endless rows of reports. Param constantly analyses your data and keeps you posted about it every day, or just as frequently as you need him to.

Recommend improvements

From tagging suspicious sources, to comparing ROI across channels, Param strives to optimise your leads and campaigns. Param uses proprietary knowledge and databases to find risk patterns and recommend effective strategies.

Flag urgent issues

As you’d expect, Param immediately notifies you and your team when he discovers disproportionately high risk. Param will go ahead and take action to protect you — You can always undo his actions.

Param is the most advanced and capable ad-fraud expert trained on over 1B results produced by Cleartrust for 100+ brands across 15+ channels.

Trained on 10B+ sessions, 1M+ leads

• <.01% false positives
• Across 15+ channels
• 10K+ campaigns

Worked with 100+ international brands

• 30+ Countries
• $1B+ budgets
• 10+ industries

Growing proprietary knowledge and data

• TQI™ Scoring engine
• Cleartrust risk database
• TAG Certified against fraud
See Param in action within minutes
Configure your monitoring requirements with Param
Tune Param to speak your language and work on your schedules
Using IAS, DoubleVerify, Anura or other similar softwares?
Most of the industry currently uses legacy ad-fraud softwares, and we have helped customers migrate from these platforms enough number of times to now make it a breeze for everyone.
The Cleartrust team and Param can shift you to Cleartrust’s platform and migrate your entire security infrastructure in under a week’s time.

Bring Param to your team in 2025 and never lose your budgets to ad-fraud again.

Access requests open for Cleartrust’s existing customer and new beta applicants.
Request Beta Access
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