How CueDart cut down 60% CTV fraud with ClearTrust.
ClearTrust helped Cuedart cut CTV invalid traffic by 60%, restoring demand partner confidence and stabilizing revenue through real-time IVT and SIVT detection. With actionable threat intelligence and unified ad verification, Cuedart eliminated billing friction and built a scalable foundation for future growth.
Before Cleartrust
- Frequent Bundle ID blocks from demand partners hurting revenue
- High IVT and SIVT across CTV ads
- Invalid IP addresses slipping through ad verification
- Limited visibility into ad fraud within the adtech stack
- Brand safety risks across connectedTV inventory
- Monthly billing disputes impacting CTV advertising
- Revenue leakage from poor traffic quality
After Cleartrust
- 60% reduction in IVT improving CTV performance
- Real-time AD VERIFICATION stopping SIVT early
- Clean IP addresses powering safer CTV ads
- Stronger Brand safety controls in connectedTV
- Stable fill rates protecting revenue
- Clear fraud insights across the adtech pipeline
- Scalable CTV advertising with confidence
Revolutionize Ad Security with Traffic Quality Index
Rising ad fraud across connectedTV was impacting Cuedart’s CTV ads, with hidden IVT and SIVT driven by bots, data centers, and invalid IP addresses triggering Bundle ID blocks and Brand safety concerns. Limited AD VERIFICATION within their fragmented adtech stack led to monthly billing disputes and revenue leakage across CTV advertising. After onboarding ClearTrust, Cuedart gained real-time AD VERIFICATION, precise bundle ID control, and actionable fraud insights, resulting in a 60% reduction in IVT, stabilized fill rates, stronger Brand safety, and renewed demand partner confidence. Now preparing for pre-bid AD VERIFICATION, Cuedart is scaling their connectedTV strategy with clean traffic and predictable growth.
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