You have onboarded one of the most celebrated professionals in the market to revamp your organic e-advertising efforts through a new SEO strategy. To begin with, you have optimised the page loading speed, added relevant backlinks and modified the meta description of each page on the website. After incorporating all these efforts, your overall SEO site score remains below par.
Have you ever wondered what might be going wrong despite everything going well internally? It’s invalid traffic (IVT) playing its dirty game in the background. As a silent disruptor, invalid traffic can stealthily impact your SEO rankings, turning the spotlight on the dark side of organic e-advertising. As programmatic strategies evolve, understanding the nuances of invalid traffic becomes paramount for safeguarding the integrity of your SEO efforts.
According to the latest statistics, bad bots now account for 73% of the overall traffic on the internet. In light of such shocking facts, it is crucial to keep a check on the traffic analytics on a periodical basis to avoid a drop in the SEO ranking. Let’s take a detailed look at how invalid traffic is the black sheep we need to get rid of to protect our SEO rankings.
What is invalid traffic?
Any traffic which is not genuine or human and has been automated to visit websites to initiate human-like actions is termed as invalid traffic. It can be in the form of bots, spam, malware or automated scripts generating fake impressions, clicks and other forms of engagement.
Before understanding IVT in detail, it’s important to strike a difference between good and bad bots. Good bots are search engine bots or spiders that crawl across the web and assess the relevance and quality of the pages to determine their ranking. These bots do not initiate any fake action while doing their job.
The bad bots are those that are programmed by humans to generate fake engagements and harm the organic and inorganic e-advertising efforts of brands.
If this is clear to you, let’s see how detrimental are these bad bots to your assets
What kind of frauds impact the SEO rankings?
There are multiple forms of fraud that are undertaken by the bad bots and other forms of IVT. We will discuss a few prominent ones in this article.
Too much to take? We still haven’t skipped to the main part. These are just symptoms. Let’s jump to the side effects.
How does all this impact your SEO rankings?
Now you may wonder, is there a way out? Thankfully, yes.