Who says centuries are always exciting? The fact mentioned in the next statement is bound to send chills down your spine. As of 2022, the total cost of ad fraud was estimated to be $81 billion, predicted to increase to $100 billion by the end of 2023. With the programmatic advertising market growing beyond leaps and bounds, the vulnerabilities of the system to ad fraud are also expanding.
From stacking multiple ads behind a single ad or stuffing the same in a 1x1 pixel, fraudsters have dipped their hands in violating technology in the most rugged form. Amid this digital crisis, the need for ad fraud mitigation solutions among the programmatic players is instrumental in ensuring adherence to data regulations and protecting consumer privacy.
Our CEO, Deepankar Biswas, engaged in a fruitful conversation with Website Planet decoding the ad fraud risk and how mitigating the same with ClearTrust is a win-win for publishers and advertisers.
But before getting there, let’s take a quick look at the current scenario.
Trends in the programmatic ad fraud market
Why are ad fraud mitigation solutions the need of the hour?
The year 2023 marks a critical juncture in the realm of digital advertising, where the necessity for robust ad fraud mitigation solutions has become more pressing than ever. Several factors underscore the urgency for publishers and advertisers to invest in reliable ad fraud protection
What makes ClearTrust stand out in this battle against ad fraud?
Highlighting the magic of our customized filters in conversation with Website Planet, our CEO spoke about the success stories of our clients and how our solutions have proved to be instrumental in redefining their marketing activities.
The interview speaks volumes about how ad fraud has evolved over the years and how ClearTrust is trying to make a powerful statement by necessitating the implementation of ad fraud mitigation solutions with an innovative approach.