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EP 22
July 14, 2026
Publisher Monetisation: How to Increase Ad Revenue
What's this about?
How to Increase Ad Revenue
What you'll learn:
- How publishers can increase ad revenue through programmatic advertising.
- Why better identity infrastructure helps improve monetization performance.
- How to reduce invalid traffic and minimise the risk of Google clawbacks.
- How AI can support publisher revenue growth and ad stack optimisation.
Top Takeaways
- Publishers need stronger programmatic strategies to protect and grow ad revenue.
- Identity solutions are key to improving bid signals, CPMs and RPMs.
- Reducing IVT is critical to avoiding revenue clawbacks and protecting trust.
- AI is becoming essential for smarter optimisation and future-ready monetization.
About Speaker
Raquel Rosenthal
CEO, Adapex
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