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EP 23
November 13, 2026
The Hidden Risks of Programmatic Ads
What's this about?
“Fraud is performance before you catch it.” Programmatic advertising has transformed digital media buying, making it faster and more automated than ever. But while decision-making has shifted to machines, accountability often hasn't creating a complex "black box" where marketers lose visibility into where their budgets actually go. In this full episode of ClearCast by ClearTrust, Deepankar Biswas (CEO, ClearTrust) sits down with Shashidhar Sharma (Co-founder & COO, Adnexa.ai) to unpack the hidden risks of programmatic ads, invalid traffic (IVT), and how brands can regain control over their digital media spend.
What you'll learn:
- The blind spots in automated programmatic buying and supply path optimization (SPO).
- How hidden arbitrage and spoofed domain inventories drain ad budgets unnoticed.
- The true operational cost of invalid traffic (IVT) and post-campaign clawbacks.
- Actionable safeguards brands, agencies, and publishers can implement to enforce transparency.
Top Takeaways
- Supply path optimization (SPO) is critical to stopping budget drain across multi-hop reseller chains.
- Automated programmatic bidding velocity can conceal bot traffic and hidden arbitrage until post-campaign reports.
- Proactive invalid traffic (IVT) prevention at the bid-request level prevents clawbacks and margin erosion.
About Speaker
Shashidhar Sharma
Co-Founder, Adnexa.ai
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Made in Love ❤️ from Bharat
