AdPushup Increases eCPMs and Cuts IVT by 70% with ClearTrust

1. What problem was AdPushup facing?

AdPushup struggled with high invalid traffic (IVT) rates, leading to:

• Revenue leakage and Google chargebacks for their publishers.
• Advertiser dissatisfaction due to poor inventory quality.
• Strained relationships with key partners, jeopardizing long-term trust.

2. Why did AdPushup choose ClearTrust?

AdPushup evaluated 2-3 competing tools but chose ClearTrust because:

• Transparency: Competing tools were black boxes with limited reporting capabilities.
• Advanced Features: ClearTrust offered flexible filters, actionable reporting, and robust fraud detection.
• Customer Support: ClearTrust's team provided hands-on support, understanding their unique challenges.
• Competitive Pricing: ClearTrust delivered unmatched features at an affordable price point.

3. What tools or methods were used by ClearTrust?

ClearTrust deployed the following:

• Custom Filters: Tailored advanced filtering to block high-risk traffic.
• Real-Time Monitoring: Immediate detection and mitigation of invalid traffic.
• Actionable Analytics: Transparent reports allowed AdPushup to track improvements.
• Pixel Placement: Strategic pixel integration on publisher websites for improved monitoring.

4. What steps did ClearTrust take to address the issue?

• Conducted an IVT audit to identify high-risk traffic sources.
• Worked with AdPushup’s AdOps and AdRecover teams to implement flexible filters.
• Delivered transparent reporting to optimize inventory quality and ensure compliance with Google policies.

5. What were the measurable outcomes?

• 70% Reduction in IVT: Significantly lowered invalid traffic and chargebacks.
• Increased eCPMs: Improved inventory quality led to better monetization opportunities.
• Improved Transparency: Advertisers regained trust due to ClearTrust’s detailed reports.
• Publisher Revenue Maximization: Optimized revenue streams for AdPushup's publisher partners.

6. What was the financial impact?

• Chargeback Reduction: Google chargebacks were drastically minimized, stabilizing revenues.
• Cost Efficiency: ClearTrust’s competitive pricing provided high ROI compared to other tools.

7. How did ClearTrust support AdPushup during implementation?

• Hands-On Support: ClearTrust’s customer success team worked closely with AdPushup’s AdOps and AdRecover teams.
• Ongoing Collaboration: A dedicated communication channel ensured quick resolution of tech queries.
• Customizable Filters: ClearTrust provided flexibility in filter setups to adapt to evolving threats.

8. What long-term benefits did AdPushup gain?

• Sustained Advertiser Trust: Restored confidence in inventory quality.
• Scalable Fraud Prevention: Flexible filters ensured protection against future IVT challenges.‍
• Enhanced Transparency: Comprehensive dashboards allowed for continuous monitoring and optimization.