Digital marketing is an umbrella term encompassing channels like search, social media, and email, known for its advanced targeting, real-time analytics, and scalability at a low cost. B2C marketing, or business-to-consumer, focuses on direct engagement with individual customers through channels like social media and influencer marketing, with costs varying based on audience size and personalization. While these two approaches overlap, the best strategy depends on your audience, budget, and a careful evaluation of available tools and features.
Digital Marketing vs B2C Marketing: Features, Benefits, and Costs Compared
Sheoli Biswas
August 19, 2025
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