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EP 11
Ad campaigns now have a carbon footprint, bigger than you think.
What's this about?
In this episode of ClearCast, ClearTrust founder Deepankar Biswas sits down with Phil Benedictus and Damien Thomson, the co-founders of Net Zero Media, to discuss how advertising emissions are being tracked, measured, and minimised.
What you'll learn:
Discover how ad formats, programmatic delivery, and server infrastructure contribute to emissions.
Learn about their methodology for calculating carbon across media types—from display to video.
Understand the regulatory blind spots, walled gardens, and data access issues slowing down green innovation.
Explore practical ways to optimise creative, placement, and delivery while staying sustainable.
Top Takeaways
The digital ad industry has a larger carbon footprint than aviation—yet few marketers are tracking it.
Low engagement and high emissions make some formats doubly inefficient.
Without emission visibility across media buys, sustainability is just a buzzword.
Reducing waste, optimising formats, and cutting carbon can all align with better ROI.
About Speaker
Phil Benedictus and Damien Thomson
Co-founders, Net Zero Media
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