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Ep 07
May 19, 2025
Affiliate Marketing Then vs Now
What's this about?
From cold outreach and Yahoo directories to onboarding Infosys, Viacom, and AWS — Manmohan's journey through 25 years of digital marketing is equal parts inspiring and tactical.
What you'll learn:
You don’t need funding or a big team to succeed—early affiliate marketing wins came from resourcefulness and experimentation.
The best affiliate programs weren’t bought—they were built. Long-term success came from SEO mastery and consistent value delivery.
As SEO matured, paid channels became essential—but knowing when and how to transition was key to sustaining growth.
Misaligned client expectations can derail performance. Clear benchmarks and honest reporting are critical in PPC and affiliate campaigns.
Top Takeaways
Success in affiliate marketing doesn’t require deep pockets—just deep understanding and hustle.
The most effective programs were built organically through long-term relationships and content-first strategies.
What started with SEO had to evolve into paid ads—adapting with the market is non-negotiable.
Performance marketing works only when expectations are aligned and clients understand what real success looks like.
About Speaker
Manmohan Hebbar
Director - Zero One Digital Marketing Pvt Ltd
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