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EP 18
December 12, 2025
The MFA Web and AI Slop
What's this about?
The web is being flooded with low-effort, AI-generated content — and advertisers are paying the price. In this episode, we break down how MFA (Made for Advertising) websites and AI slop are reshaping digital advertising, why IVT alone can’t detect the problem, and how fraudsters are gaming Google, SEO, and supply paths at scale.
What you'll learn:
• The rise of template sites and AI-generated “slop” content
• How MFA rings operate behind the scenes
• Why search arbitrage is exploding again
• Why IVT, viewability, and basic fraud filters no longer protect buyers
Top Takeaways
• The growing role of publisher intelligence and seller-level signals
• Residential proxies, cloaking, and the new tactics behind “human-looking” fraud
• How advertisers can protect their budgets in 2025
• Why Publisher Intelligence now matters more than blocklists
About Speaker
Rachmiel Moss
Co-Founder, CEO at Deepsee.io; Ad Fraud Researcher
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Made in Love ❤️ from Bharat
