From Flipkart to Forman: Building D2C with Product Thinking | Part 1

1. The Flipkart-to-Founding Journey
   How a product leader transitioned from big tech to launching India’s first pet fitness tracker and a D2C wellness brand.
2. Lean Growth for D2C
   Tactics to scale without overspending—balancing brand, performance, and product systems.
3. Retention > Reach
   Why sustainable D2C growth hinges more on retention mechanics than acquiring eyeballs.
4. Holistic Product Thinking
   How performance marketing aligns with positioning and customer experience in high-LTV categories.

‍

1. Start with Product, Not Just Performance
   D2C success isn’t ad-first—it’s product-led, experience-backed, and value-driven.
2. Retention Is the Growth Moat
   Winning repeat customers beats chasing new ones every time.
3. Budget ≠ Bottleneck
   You don’t need VC funding to grow—clarity in systems and segmentation can outperform big spend.
4. Founder-Led Stories Matter
   Real traction often comes when your growth story mirrors your customer’s transformation.