Explores practical social commerce strategies: especially TikTok Shop growth, live-shopping tactics, storytelling, and founder lessons to help brands and creators scale.
What you'll learn:
1. How to design TikTok Shop live streams that convert: offers, demos, pacing, and audience engagement.
2. The realistic timeline and data-driven approach for scaling on social commerce (why patience matters).
3. Cultural tactics from Asia vs. Europe, when to push offers and when to prioritize retention.
4. Practical storytelling and authenticity techniques to turn followers into repeat customers.
Top Takeaways
1. Instant ROI is rare: collect data, iterate, and let growth compound.
2. Live shopping succeeds when trust, product demo, and time-limited offers align.
3. Balance pushy promotions with customer care to optimize both conversion and lifetime value.
4. Clear founder agreements, aligned values, and fair treatment of teams are business multipliers.
About Speaker
Carmen Muley
Founder and CEO, Paragon Commerce
Recently aired
In conversation with
Niels Zee
AW Bangkok Series I Ep 04
March 2, 2026
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