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EP 06
May 29, 2025
Deeps x Amit: Mastering Mobile Marketing
What's this about?
In this episode, Deepankar from ClearTrust hosts Amit Gaosandhe, a pioneer in mobile performance marketing and digital advertising. Together, they explore the shift from feature phones to smartphones, the growth of fraud in mobile ecosystems, challenges in fintech and gaming user acquisition, and the importance of building fraud-resilient strategies.
What you'll learn:
- How mobile performance marketing evolved from feature phones to smartphone-driven ecosystems.
- Why ad fraud is growing in fintech and gaming—and how to mitigate it effectively.
- First-party vs. second-party data strategies for future-ready campaigns.
- Actionable tips from a 17+ year expert on building sustainable acquisition funnels.
Top Takeaways
About Speaker
Amit Gaosandhe
National Head- Mobile UA
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Made in Love ❤️ from Bharat
