EP 06

May 29, 2025

Deeps x Amit: Mastering Mobile Marketing

What's this about?

In this episode, Deepankar from ClearTrust hosts Amit Gaosandhe, a pioneer in mobile performance marketing and digital advertising. Together, they explore the shift from feature phones to smartphones, the growth of fraud in mobile ecosystems, challenges in fintech and gaming user acquisition, and the importance of building fraud-resilient strategies.

What you'll learn:

How mobile performance marketing evolved from feature phones to smartphone-driven ecosystems.
Why ad fraud is growing in fintech and gaming—and how to mitigate it effectively.
First-party vs. second-party data strategies for future-ready campaigns.
Actionable tips from a 17+ year expert on building sustainable acquisition funnels.

‍

Top Takeaways

Ad fraud is now a sophisticated mix of machine and human-driven tactics—vigilance and tech are critical.

Fintech demands rigorous pre-install fraud detection due to high underwriting costs.

Gaming brands face both gameplay fraud and transactional fraud; retention monitoring is essential.

Tools like ClearTrust can help brands optimize user quality while reducing wasted ad spend.

‍

About Speaker

Amit Gaosandhe

National Head- Mobile UA

Recently aired

In conversation with

Gautam Sinha

EP 05

April 8, 2025

Deeps x Gautam: AI revolution

In conversation with

Nancy Goel

Women's Day Special

March 8, 2025

Nancy Goel x Sheoli Biswas: Women's day special

In conversation with

Dan Zitofsky

EP 04

February 5, 2025

Deepankar Biswas x Dan Zitofsky: Innovation & Entrepreneurial Grit

In conversation with

Arun Kumar Rajendran

EP 03

January 29, 2025

Arun Rajendran x Kabir Rai: Corporate travel and B2B marketing

In conversation with

Dhimant Bhundia

EP 02

January 7, 2025

Dhimant Bhundia x Deepankar Biswas: Privacy, AI, and Regulated Verticals

In conversation with

Raja TN.

EP 01

December 30, 2024

Raja TN x Kabir Rai: IVT challenges and fraud prevention